Green(ery) Christmas: Pantone’s 2017 Color of the Year!

It’s official: Pantone*, the standard-bearer for all things color-related, has announced its 2017 Color of the Year!

Meet Greenery!

Pantone's Color of the Year: Greenery!

This picture is a screenshot I took of the Greenery video at Pantone’s website; click on the image to see the full video. (P.S. This video is the perfect antidote to the polar vortex weather!)

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Just Published: My Article on Color Forecasting!

When I approached the Craft Industry Alliance recently with an article idea about using color effectively in merchandising, they asked if I would instead be willing to write about color forecasting, a subject they said many of their members were asking to have addressed. So for the Alliance’s newly-minted Journal (for members in a wide variety of craft-based businesses), I wrote this article, which was published last week:

Forecast: Color Ahead! Identifying & Creating Color Trends for Craft

Even though the requested 1000 words is less than my typical blog posts, writing on this subject was no small task. I decided to focus on what I believe myself about color forecasting for our individual business futures: We need to trust our instincts.

Color forecasting palettes

Light & bright? Soft & smoky? Deep jewels? Or just plain neutral? What (or who) determines the popular hues of the future? My answer may surprise you. (All palettes are from the Colormusing collection.)

A brief excerpt: Continue reading